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INTRODUCING
How To Write Picture Books That Sell
Unlock Your Creative Potential And Master The Art Of Writing Picture Books That Sell!Â
This exclusive course, taught by multiple award-winning picture book author and renowned author coach, Jim Averbeck, provides you with the tools you need to craft compelling picture books that appeal to publishers and children alike.
If you’re ready to make your mark in the world of children’s publishing and you don’t want to keep putting it off – we’re ready for you!
ENROLL NOWHi, I'm Jim, and I help aspiring and established authors write picture books that sell. My books regularly receive starred reviews and are the winners of numerous awards, including the Marion Vannett Ridway Award, the Charlotte Zolotow Honor, and Junior Library Guild Premier Selections. My picture books have turned up on Best Books of the Year lists from the Cooperative Children’s Book Center, Bank Street College, Publisher’s Weekly, Horn Book, The San Francisco Chronicle and Amazon.
I also illustrated the original version of A LONG WALK TO WATER, a New York Times best seller by Newbery winner Linda Sue Park. I served as the Regional Advisor for the Society of Children’s Book Writers and Illustrators San Francisco region from 2000 to 2007 and as a mentor for We Need Diverse Books. I am passionate about helping authors succeed, and have been thanked numerous times on social media for helping picture book writers get their first publishing deal. I hope you will be next!
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It's Time To Navigate the Competitive World of Picture Book Writing with Confidence and Clarity.
Right now, you might be thinking:
IÂ struggle with writing because I'm a new author with no previous creative writing experience
I've been rejected before and don't know if my work will ever get noticed
I have an idea but I'm not sure how to write a picture book that stands out in the market and will sell
I've heard all of these statements before from my personal clients and have even experienced these exact situations myself in the beginning of my career! But I'm here to use my past experiences, successes (and mistakes!) to guide you on your journey to becoming a successful author - even if this is your first book or you’ve been rejected before. With the right mentorship and knowledge, anything is possible!
Writing Picture Books That Sell is the perfect course for aspiring authors who dream of creating picture books that captivate readers and stand out in the marketplace. If you’ve struggled with knowing how to start, felt stuck trying to finish a manuscript, or wondered how to make your story marketable, this course will help you:
- Transform your mindset about writing picture books, so you can confidently craft stories that resonate with children and publishers alike.
- Discover insider secrets to streamline your process, avoid common pitfalls, and bring your best ideas to life.
- Follow a step-by-step framework that I use to create picture books that sell.
- Take the leap toward becoming a published picture book author!
If you're ready to turn your creative ideas into picture books that connect with readers and succeed in today’s competitive market, this course is for you.
By the end of this program you will know:
01
How to Write Like a ProfessionalÂ
After this course, you'll know all the foundational aspects of picture books - from structure and technique to character and plot - allowing you to write stories like a professionalÂ
02
How to Write Picture Books that Sell
You'll gain the knowledge of how to transform your ideas into picture book manuscripts ready to capture the attention of publishers and readers alike
03
How To Revise For SuccessÂ
You'll leave the class with the knowledge of how to approach revision, various tips and tricks to revise like a pro, and how to write and deepen the emotional resonance of your story
04
How To Write For Illustrators
You'll gain the confidence to ability to write and tell compelling stories that are perfect for illustration - exactly what bestselling picture books need!
Most of all, Writing Picture Books That Sell offers you the tools you need to breakthrough barriers and jumpstart your career writing picture books.
Join us and let’s write the next chapter of your success story together. The world is waiting for your picture book – let’s make it happen!

Get ready to reach your goal of becoming a successful children's book writer!
For a limited time, get access to the entire course and handouts for only $147.
ENROLL NOW"I want to let you know that I have an offer for the book. Thank you sooo much for the consult. It was exactly what I needed to get the book ready for acquisition. ... Thank you for helping me become a debut picture book author." –Lily Lamotte, author of CHLOE’S LUNAR NEW YEAR (HarperCollins, 2023)
"Studying with Jim has been enlightening. In addition to clarifying the fundamentals of writing, he has helped me excavate my voice. Under his guidance, the characters in my stories have become fuller and more compelling. It's easy to see Jim has a passion for the craft. I feel lucky to learn from him--an expert teacher and an attentive and gracious mentor." – Dane Liu author of FRIENDS ARE FRIENDS, FOREVER (Henry Holt & Co, 2022)
"I truly had a lovely time in our session. Getting your feedback on my work means more than you know. I finally have the confidence to write." – Isabella Kung author of NO FUZZBALL (Orchard Books 2020)
Writing Picture Books That Sell
What’s Inside
Module 1:Â
The Basics
Learn the various types of illustrated picture books, the construction of picture books, and how structure impacts story. You will also explore rhyming vs. non-rhyming picture books (and whether you should tackle a rhyming picture book yourself!), idea generation, and proper manuscript format.
Module 2:
Foundational Aspects of a Story
In this module you will learn popular story shapes, including the "triangle," which will help you structure your story. You will learn how to create interesting characters and intriguing plots, along with determining your best writing approach!Â
Module 3:
Revising Like a Pro
Learn the Hierarchy of Revision – an approach to revising stories that explores beginnings and endings, pacing, dialogue, subtext, action verb and word choice, and objectivity.Â
Module 4:
Writing With Illustration In Mind
Picture books are a combination of words and images. Learn how to write with illustration in mind in order to craft winning stories that lend themselves to illustration!
Module 5:
Mastering Emotion
Emotion is the most important component of any story. Learn the emotional entities that exist in a story, how emotion drives the story, and how to master writing and deepening emotion - to create manuscripts that sell!
BONUS Module!
Your Best Path To Publishing
Here’s the thing, there is no one right path to publishing. After this bonus module, you may realize that there are more great options to share your story than you knew! Children's Book Agent and Author Karen Kilpatrick will cover the pros and cons of all your possible publishing paths - traditional, self, hybrid, and vanity - so you understand the options and will be empowered to choose YOUR right path and successfully share your children's book with the world!


Plus you’ll be backed by a 10-day “try it, apply it” money back guarantee.
If you’re on the fence or other courses have left you skeptical, then we want to give you every opportunity to see if the Essential Elements of Storytelling is right for you. We are confident that what you will learn from this course will help you achieve your goals but if for any reason, you don’t find the material helpful, you will receive a full refund. For more details, click here.
Frequently Asked Questions
Do I have a limited amount of time to access this program?
Is there a return policy?
Is this for beginning or more experienced writers?
If you’re ready to pursue your dream of becoming a picture book author, join Writing Picture Books That Sell today!

Learn everything you need to know about writing a picture book that sells, risk free!
Normally $297
But for a limited time, get access to the entire course, handouts, and bonus materials for only $147!
ENROLL NOW