INTRODUCING
The Kids & Family Creator’s Playbook
From Imagination to Creation, transform your creative ideas into kid-powered entertainment!
Whether you’re an aspiring showrunner, creative producer, or a dreamer with a notebook full of story ideas, The Kids & Family Creator’s Playbook is your all-in-one roadmap. Taught by a veteran of Mattel, Universal, and more, this course gives you insider knowledge, industry tools, and creative strategies to turn your imagination into market-ready content for television, animation, and film. From storytelling and series development to pitching, production timelines, and navigating the entertainment landscape—this is your backstage pass into one of the most exciting, competitive, and creatively fulfilling industries around.
No experience necessary. Just passion, purpose, and a love for storytelling for kids & families.
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Hi, I'm Ira Singerman, and I created The Kids & Family Creator’s Playbook to be an immersive, step-by-step guide designed to equip emerging and aspiring creators, producers, and executives with the foundational tools, storytelling strategies, and business insights needed to thrive in the exciting and ever-changing world of kids and family entertainment.
With over 25 years of experience as a producer and executive—I guide students through the creative and professional aspects of developing animated and live-action content across film, TV, and digital platforms. Whether you're dreaming up characters for a preschool series or pitching major studios, this course will prepare you to bring bold ideas to life!
It's Time To Navigate the Competitive World of Kids Entertainment with Confidence and Clarity.
Right now, you might be thinking:
I have lots of ideas but I struggle with navigating the industry and knowing what steps to take
I've been rejected before and don't know if my work will ever get noticed
I have an idea but I'm not sure how to write a pitch that stands out in the market and will sell
I've heard all of these statements before from my personal clients and have even experienced these exact situations myself in the beginning of my career! But I'm here to use my past experiences, successes (and mistakes!) to guide you on your journey to becoming a successful creator - even if this is your first idea or you’ve been rejected before. With the right mentorship and knowledge, anything is possible!
The Kids and Family Creator's Playbook is the perfect course for aspiring creatives who dream of bringing bold ideas to life. If you’ve struggled with knowing how to start, felt stuck trying to navigate the industry, or wondered how to make your story marketable, this course will help you:
- Transform your mindset so you can confidently craft stories and pitches that resonate with industry gatekeepers and audiences alike.
- Discover insider secrets to streamline your process, avoid common pitfalls, and bring your best ideas to life.
- Think like a franchise builder by learning how to expand your stories into cross-platform franchises that can live as books, toys, apps, and more.
- Take the leap forward and launch your career with confidence! From pitching strategies and networking hacks to mindset shifts and real-world advice, get insider tips to break into the industry.
By the end of this program you will:
01
Master the Fundamentals
After this course, you'll know all the essential building blocks of kids & family content—formats, age targets, production timelines, and how to speak the language of industry professionals.
02
Develop Impactful Stories
You'll gain the knowledge of how to build compelling narratives and characters tailored for young audiences, using proven techniques like the Hero’s Journey and “But/Therefore” storytelling structure.
03
Understand the Business
You'll leave the class with the knowledge of how to navigate the ever-changing entertainment landscape with insights into key players, platforms, business models, and market trends, from traditional TV to YouTube and Roblox.
04
Pitch with Confidence
You'll gain the knowledge and confidence to craft compelling pitches, create professional bibles and outlines, and walk into meetings with the confidence of someone who knows the game inside and out!
Most of all, The Kids & Family Creator's Playbook offers you the tools you need to break through barriers and jumpstart your career!
Join us and let’s write the next chapter of your success story together. The world is waiting for your ideas – let’s make it happen!
The Freddy Wexler Company
The Kid's & Family Creator's Playbook
What’s Inside
Module 1:
Overview & Getting Started in Kids & Family Entertainment
In this module you will gain the essential knowledge needed for engaging with media producers and executives. You will learn about animation formats, styles, age targets, production timelines, and key players.
Lessons:
1.1 Introduction
1.2 The Course & What to Expect
1.3 The Importance of Fundamentals aka The Basics
1.4 Animation Formats for Television
1.5 Animation Styles
1.6 Age Targets
1.7 Production Timelines
1.8 Key Players in the US
1.9 Change (Core Takeaway #1)
Module 2:
Storytelling
In this module you will learn the rules of storytelling, along with specific techniques for kids and family animation.
Lessons:
2.1 Think Like a Kid
2.2 The Essentials of Storytelling
2.3 The Essentials of Storytelling Part 2
2.4 The Essentials of Storytelling Part 3
2.5 Characters!
2.6 Storytelling for Kids Media Part 1: Knowing Your Audience
2.7 Storytelling for Kids Media Part 2: Themes and More!
2.8 Considerations for Animation
2.9 Story Development Stages in Scriptwriting
2.10 Storytelling for Other Media
2.11 The Soul of a Story (Core Takeaway #2)
2.12 Final Thoughts
Module 3:
Business & Industry
In this module you will gain an understanding of the current industry landscape, different business models, and key players, along with developing the professional mindset you need to succeed!
Lessons:
3.1 Overview
3.2 The Landscape
3.3 The Power of Objectives (Core Takeaway #3)
3.4 Entertainment Mindsets Framework
3.5 The Traditional Mindset
3.6 The Franchise Mindset
3.7 The Creator Economy Mindset
3.8 A Brief Word About A.I.
Module 4:
Bringing It All Together
This module will help you tap into your authenticity, get your foot in the door, develop effective pitching strategies, and figure out your next steps for your career in kids and family entertainment!
Lessons:
4.2 Breaking In
4.3 What NOT to Do
4.4 Practical Pitching Tips
4.5 Responsibility (Core Takeaway #5)
4.6 The Power of Mentorship (Core Takeaway #6)
4.7 Final Thoughts
BONUS Module!
10 Mistakes New Creators Make When Pitching A Kids TV Series—And How to Avoid Them
This bonus module will stop you from making these common mistakes that can sink any great pitch...plus you'll receive a downloadable checklist to help you identify and fix them!
Plus you’ll be backed by a 10-day “try it, apply it” money back guarantee.
If you’re unsure or other courses have left you skeptical, we want you to have every chance to see if the Kids & Family Creator's Playbook is a fit. We’re confident it will help you reach your goals—but if it doesn’t, you’ll get a full refund. For more details, click here.
Frequently Asked Questions
Do I have a limited amount of time to access this program?
Is there a return policy?
Is this for beginning or more experienced creators?
If you’re ready to pursue your dreams, join The Kids & Family Creator's Playbook today!
Learn everything you need, risk free!
Normally $297
But for a limited time, get access to the entire course, handouts, and bonus materials for only $97!
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